Thursday, October 29, 2015

How Americans Get TV News at Home: Top 10 Facts

1. 71% of Americans watch local news, compared to 38% who watch cable news.
2.Cable tv news viewers are more immersed in news. On average they watch double the amount per day as local or network tv news viewers.
3. About half of Fox News and MSNBC viewers also tune in to CNN
4. Young people have declined in their viewership of tv news
5. Cable tv viewers also spend more time on other platforms. Usually around 72 minutes total of watching news per day
6. There is a big gap in the second largest group of viewers in cable; only around 3 minutes a day in the medium range.
7. Despite more viewers, CNN is still behind Fox News in terms of ratings
8. CNN is considered to be less partisan than Fox News and MSNBC
9. 28% of Fox News viewers also watch MSNBC, 34% of MSNBC viewers also watch Fox News
10. 38% of Americans get their news online

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